How to Repurpose User-Generated Content Across Different Platforms

If you’re a small business owner or entrepreneur, it is important to know that user-generated content (UGC) is one of the most powerful tools for brand trust and engagement. But did you know that you can take a single piece of UGC and stretch it into multiple content formats for different platforms?

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Instead of letting a great customer review, video, or photo fade into obscurity after one post, you can repurpose it in multiple ways saving you time, effort, and ad budget. 

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In this blog, I'll show you exactly how to turn one piece of UGC into multiple pieces of content for social media, blogs, ads, and more.

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Step 1: Choose the Right UGC to Repurpose

Before you start repurposing, you need to pick the right kind of UGC. Here’s what to look for:

Authenticity – Does it feel natural and relatable?

Engagement – Did it already get good responses from your audience?

Versatility – Can you break it into multiple formats?

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Examples of great UGC include:

A customer review (text or video)

A photo or unboxing video from a happy customer

A testimonial tweet

A before-and-after transformation post etc.

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Step 2: Break It Down into Multiple Content Types

Now, let's take a TikTok UGC video and turn it into content for different platforms.

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1. Instagram & Facebook – Multiple Formats

Repost as a Reel with added captions and your brand tag.

Create a carousel post by taking screenshots of the video. 

Turn it into a Story with a poll or question sticker: “Have you tried this product yet?”

Make a meme out of a funny frame from the video and add a relatable caption

Best for: Engagement, storytelling, and visual appeal

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2. Twitter/X – Turn It Into a Tweet Thread

Post a short snippet of the video, Share a customer quote from the video as a tweet.

Create a tweet thread: "A customer just shared their experience with our product! Here’s what they loved the most"

Best for: Quick engagement and conversations

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3. LinkedIn – Transform It into a Business Case Study

Share the customer’s story as a before-and-after success post

Write a thought-leadership post: “How user-generated content builds trust in 2025”

Create a carousel PDF with key takeaways from the video

Best for: B2B businesses and professional storytelling

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4. Blog Post – Expand on the UGC Story

Write a detailed case study on the customer's experience. Add SEO keywords to attract more search traffic. Embed the original video in the post for authenticity

Best for: Brand authority and long-term traffic

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5. TikTok & YouTube Shorts – Edit and Remix the Video

Create a remix of the original UGC video with added reactions

Add a voice-over explaining the customer’s experience

Cut the video into shorter clips and post multiple times

Best for: Keeping content fresh and reaching a younger audience

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6. Email Marketing – Use It in Campaigns

Add the UGC video as a testimonial in your next newsletter

Feature the customer’s review in a sales email

Turn multiple UGCs into a “Customer Love” email series

Best for: Building trust and converting potential customers

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Step 3: Automate & Schedule for Consistency

Instead of manually posting each repurposed piece, use scheduling tools like Meta Business Suite, Buffer, or Later to plan out your content in advance.

‍Pro Tip: Rotate the UGC across different platforms over several weeks so it doesn’t feel repetitive.

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One piece of UGC = endless content opportunities!

By repurposing user-generated content creatively, you save time on content creation, increase engagement on multiple platforms and build brand trust by showcasing real customer experiences.

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