5 Types of UGC That Can Boost Your Sales

As a business owner, you’re probably spending time (and money) on ads, content creation, and marketing strategies. But guess what? One of the most powerful content that can drive sales is right in front of you, UGC!

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User-Generated Content (UGC), simply means photos, videos, reviews, or posts made by your customers after using your product or service. Why is it powerful? This is because people trust other people not brands.

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Here are 5 types of UGC you should start using today to boost your sales:

‍1. Photo Testimonials (Happy Customers with Your Product)

A simple picture of a happy customer holding or using your product can do wonders. It feels real and relatable.

Example: If you are into the fashion industry, you could ask your customers to wear the clothes and take some cool pictures with it. For skincare products, a photo of a customer glowing with confidence and holding your product can encourage others to buy.

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How to use it:

Share on Instagram with a thank-you caption

Add it to your website product pages

Include it in email newsletters.

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2. Video Reviews (Real Stories That Sell)

Video content converts better.  Short videos of customers explaining how your product or service helped them solve a problem build trust quickly.

Example: A 30-second clip of a customer showing how your kitchen gadget saved them time will inspire others to purchase.

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How to use it:

Post on social media reels

Use in Facebook and Instagram ads

Add to your landing pages

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3. Unboxing Videos (The Excitement Moment)

People love to see what’s inside the box.  An unboxing video shows your packaging, product quality, and gives off that “I want this too” feeling.

Example: A customer filming themselves opening your luxury candle box and smelling the product makes your brand feel premium and exciting.

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How to use it:

Repost on your social media stories

Use snippets in paid ads

Add to product descriptions on your website

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4. Before-and-After Photos/Videos (Show the Transformation)

This works perfectly for products that bring visible change; think skincare, cleaning products, fitness equipment, or haircare.

Example: A before-and-after photo showing how your cleaning solution made a dirty floor shine can quickly convince someone who’s on the fence.

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How to use it:‍

Instagram carousels

Facebook posts

Paid ad creatives

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5. Social Media Mentions (Screenshots of Customer Love)

Sometimes customers won’t create a fancy post, but they’ll mention you in their stories or tweets.  Don’t ignore this!  Screenshot it and share. It shows real people are talking about you.

Example: A tweet from a customer saying “This product from [your brand] just saved my life!” is social proof gold.

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How to use it:

Add to your “Highlights” on Instagram

Post on LinkedIn for business credibility

Use in email campaigns

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Quick Tips to Get More UGC:

1. Ask your customers politely to share their experience and tag you.
2. Book a Ugc creator from tryloopify.com 
3. Run small giveaways or discount offers in exchange for content.
4. Always repost and appreciate customer content; it encourages more.

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UGC is powerful because it’s authentic.  People buy from people they trust. Start using these 5 types of user-generated content today, and you’ll notice an increase in engagement, trust, and most importantly, sales!

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